1.     What is the TruEarth case all about? Summarize and present the main problem(s) facing by TruEarth Healthy Foods on...

1.     What is the TruEarth case all about? Summarize and present the main problem(s) facing by TruEarth Healthy Foods on the “Cusina Fresca” case?

2.     Why was “Cusina Fresca” pasta successful? How would you compare the pizza opportunity to that for pasta? How would compare the actual product development process for each?

3.     How can the TruEarth management team learn from Exhibit-6 about how consumers view pizza? And how do the pizza concept test results (Exhibits-7 and 8) compare with the findings for pasta (Exhibits 3 and 4)?

4.     Is there a first-mover advantage in pizza similar to fresh pasta? Why or why not?

5.     How do you interpret the findings in Exhibits 9 and 10 to evaluate interest in pizza?  

6.     Would you launch the pizza? Why or why not?